A floral firework display, a concentrate of joy.
JOY by Dior Eau de Parfum Intense is a new, radiant floral fragrance, in whose silage joyful floral notes explosively unfold their multi-layered beauty. François Demachy, perfumer-creator at DiorCitrus fruits and neroli as top notes provide a concise, pulsating burst of energy, which makes the explosive flower bouquet shine in wonderful colours. I wanted to emphasise the sensual side of this fragrance, to make it shine in a new light and to accentuate its silage with more voluminous woody notes – giving it a more sensual 'density'.For this version of JOY by Dior, I was inspired by the idea of blossoming, a radiant explosion of flowers as overwhelming as fireworks.